Home Chef Privacy Policy

Last updated: June 30, 2021

Protecting your privacy. Improving your online experience. Your trust is very important to us.

That’s why we want to be clear and transparent about why we collect information, the information we collect, how we use that information, and the choices you have regarding our use of it. We may also collect, use, and share aggregate or anonymous data that doesn’t identify you.

We collect information to save you time and money, and to make your online experience better.

The following principles guide us when doing business and provide the foundation of our Privacy Policy. These are:

This Privacy Policy was posted and is effective as of June 30, 2021. However, as our business, the law, or customer needs evolve, we may update this Privacy Policy at any time. You can always view the current Privacy Policy by clicking on the Privacy Policy link at the bottom of our website. By using our website and services, you consent to this Privacy Policy. Our services are provided to U.S. customers, and this Privacy Policy is governed by U.S. legal requirements. If you access our services from outside the U.S., you agree to the application of U.S. law.

We’re also committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests, please contact us at support@homechef.com.

Why We Collect Your Information

Below are examples of how we collect, use, and share data to help us create a better, safer experience on our website and mobile applications.

To Improve
To Communicate
To Protect
Learn More About How We Use Information We Collect

We use the categories of personal information described in “What Personal Information We Collect” to support the following use cases:

How We Collect Your Information

What Personal Information We Collect

Here are the categories of personal information we may collect from you or about you. All categories may not be collected about every individual.

There’s also some personal information that you voluntarily share with us. This includes information used to create an account on our website, or where required by law. For example:

If you’re an employee or job applicant, we may collect additional information, including employment information, such as occupation, title, licenses, professional memberships, and other information to perform basic employment and management functions, including distributing payroll and providing benefits. If you’re applying for a job, we may collect contact information about you during the course of your application for employment such as contact information to correspond with you concerning potential employment opportunities and other information such as background information and your employment qualifications and history.

Children’s Privacy

Our website is for a general audience and isn’t geared toward children. We don’t knowingly collect personal information from children under the age of 16 without prior consent of a parent or guardian. If you believe your child may have disclosed personal information to us, please call 1-872-225-2433 and we’ll remove it.

Sources of Personal Information

We collect some information when you visit our website or use our mobile app, or when you use our online services or view our online advertisements. The information we may collect falls into three different main categories: (1) information you give us; (2) information we collect from you automatically; and (3) information we collect from other sources. These other sources may be service providers, data brokers, consumer research firms, publicly available sources, or other third parties with whom you interact or do business. For example, when you connect to our website or mobile app through a third party, we may collect information from their website. For example, if you choose to associate your social media identity with Home Chef, the site may provide us with certain information from your social media account as permitted by your account settings.

Associating Personal Information from Multiple Sources

We may collect this information and link it to other information we already know about you. For example, when you’re logged in to our website or use our mobile app, we may link the device IDs or types to your account to understand your online activity so we can provide a better experience.

This includes pages you visit on our website, items you add to your online shopping list, coupons you download and redeem from us, and purchase information. In addition, we may collect information when you use our mobile app, including device location (if you choose to turn this feature on).

Cookies, Web Beacons, and Other Technologies

When you visit our website, access our mobile app, or open one of our emails, we may automatically collect information about you using device identifiers, cookies, and other technologies, including:

Like other online advertising providers, we use this technology for system administration and troubleshooting, to identify you so we can enhance your online experience, and to deliver interest-based advertising. Our sites don’t respond to browser Do-Not-Track signals. These cookies are often collected by or otherwise shared with service providers as well as third-party advertising partners, as described further in our About Advertising section below.

Third-Party Technology

We use third-party technology to better understand your online behavior. By doing so, we can present relevant content online and send you relevant emails. Our Privacy Policy doesn’t cover the use of cookies by others, including third parties whose services or sites may be linked to from our sites and services, or third-party analytics or online tracking companies. We provide links to third-party websites to provide additional goods, services, or information to our customers. Home Chef isn’t responsible for information you provide directly to a third party. Any information or Home Chef-specific information, such as your account number, that you provide when accessing a third-party website is subject to that company’s privacy policy. If you register for or use such third-party websites, both Home Chef and the third party may receive information collected through use of the websites, as described in the privacy policies on those websites. As with all website owners, we also don’t have access to or control over the cookies placed on your computer by other websites you may visit.

One form of cookie we may use is associated with Google Analytics advertising. Our participation in the Google Analytics program will enable Google to collect non-personally identifying information about your usage of our website and the Internet. For more about how Google uses that data, and how to opt out of Google Analytics, please see this webpage: https://www.google.com/policies/privacy/partners/.

To manage your cookie preferences, click the button below.

How We Share Your Information

We share the information we collect within Home Chef, with our parent company The Kroger Co., and with our affiliates, service providers, marketing partners, and other third parties.

We may share data with third parties for the following business purposes:
About Advertising
Purchase-Based Advertising

We may use your purchase history to help Home Chef and other third-party brands present advertisements that are more relevant to you on Home Chef and third-party websites, mobile apps, and other digital media channels. We won’t increase the number of ads you see, but instead will help deliver more personalized advertisements and offerings to you.

Interest-Based Advertising

We create a customized and engaging customer experience on our website and mobile app by displaying advertisements that are personalized. Interest-based ads (also sometimes called “personalized” or “targeted” ads) are displayed to you based on information collected from your online interactions across multiple websites that you visit, or across multiple devices you may use, to predict your preferences and show you ads that are most likely to be of interest to you. To provide you with relevant content and offers that may be useful to you, we may partner with third-party companies to display content, offers, or advertising that’s tailored to your interests based on how you browse and shop on both Home Chef-owned and operated sites and other sites. These third-party companies use information and technologies such as browser type, hardware or software information, cookies, session ID, time or date, click-stream information, or static IP addresses.

We may provide information to third-party companies that display purchase-based or interest-based ads. In addition, others (advertisers and ad networks, ad serving companies, or other service providers) may infer user interests or purchase history based on interactions with, or clicks on, personalized ads or content. You can learn more about interest-based advertising, and navigate to options that will allow you to exercise your rights to opt-out of online behavioral advertising, by visiting the Network Advertising Initiative’s Learn More Page or the Digital Advertising Alliance.

How We Protect Your Information

Security

We implement and maintain reasonable security practices and procedures appropriate to the nature of the information we maintain, including appropriate technical, administrative, and physical procedures to prevent loss, misuse, or alteration of your information online and offline. That way, access to data is limited using technological safeguards. We also comply with payment card industry data security standards for the processing of credit and debit card transactions. Only our associates who need the information to perform a specific job are granted permission to access to our customers’ data. Associates who violate customer privacy safeguards are subject to disciplinary action, including termination.

It is your responsibility to select a strong password, not reuse or share your password, and alert us if you have any concerns about unauthorized use of your account. We encourage you to use complex passwords and to change them regularly.

Retention of Personal Information

We store personal information we’ve collected from or about you:

Your Communication Preferences, Privacy Rights, and Choices

We value our relationship with you, and communications are an important part of that relationship.

We understand that our customers are individuals, and communication preferences will vary by customer. That’s why we offer you the ability to manage what types of communications you receive from us, and the ability to manage or change your preferences. Here’s how you can do so:

Email, Mobile, and Online Communications

If you have an online account with us, you can manage your subscriptions to email, mobile, and online communication programs via your Account Settings.

Purchase-Based Advertising

If you’d prefer that your purchase history not be used to personalize advertising you already receive online, on mobile devices, or in other digital channels, you can choose and manage your preferences via your Account Settings or contact us through the methods described in this Privacy Policy. Please allow a reasonable amount of time for any changes to your settings to take effect.

Interest-Based Advertising

You can control your exposure to most interest-based advertising through the Digital Advertising Alliance, a group that has developed self-regulatory principles for interest-based advertising. Visit YourAdChoices.com for more information. In addition, some websites (such as Facebook) offer the ability to opt out of interest-based advertising directly on their sites. Please allow a reasonable amount of time for any changes to take effect.

Your Rights and Choices
Nevada Privacy Rights

If you live in Nevada, you can opt out of the sale of your personal information by contacting us at 1-872-225-2433. Our customer support center personnel will take your request and keep you up to date on the progress of your request.

California Privacy Rights

California defines Personal Information as information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

If you live in California, you have some additional rights with respect to certain Personal Information we collect about you. This includes:

You can make requests to receive copies of Personal Information and to have Personal Information deleted on behalf of members of your household by submitting requests on their behalf along with written authorization from each member of your household.

You can also submit requests through an agent (like a membership organization you belong to, your attorney, or someone else you trust) that you have authorized in writing to act on your behalf. To do so you’ll need to either present a power of attorney for them to act on your behalf or give your agent your written and signed permission to do so.

Either way, we’ll need to verify your identity if you want copies of your Personal Information, to know about what categories of Personal Information we collect and sell, or to have your Personal Information deleted. We’ll ask you to provide several data points like name, address, and account number to match against the information we have in our systems. We have this process so we can verify the identity of the consumer making the request to a reasonable degree of certainty as detailed in the California Consumer Privacy Act (CCPA). We want to be sure that we’re returning potentially sensitive information about you or the things that you buy on our website only to you or your agent authorized to receive it. If we can’t verify your identity, we’ll have to reject your request. Otherwise, we’ll notify you when your request has been completed. In accordance with the CCPA regulations, we won’t disclose certain sensitive information in response to a request for access to specific pieces of personal information, including Social Security number, driver’s license number, or other government- issued identification number, financial account number, any health insurance or medical identification numbers, account passwords, or unique biometric data. If you’re making requests on behalf of your household, we’ll also need to verify the identities of each member of your household.

To exercise these rights, contact us through one of the methods described in “Contacting Our Privacy Program” below. Requests are generally free of charge, and we’ll generally process your request within 45 days unless we have a specific reason for an extension of time. If for any reason we can’t fulfill your request in whole or in part, we’ll also let you know.

Sales of Personal Information

We’re committed to delivering great products, great experiences, and great value. From time to time, we may share your information, which may include personal identifiers, demographic information, behavioral information, or inferences to provide the most relevant product recommendations and deliver marketing messages and personalized offers through select companies (e.g., analytics, advertising, and technology companies). Under California law, some of these efforts may be considered a “sale” of personal information to those select companies. Those companies help us match your interests with brands who want to send promotions and offers that we believe save you money on products you buy frequently, and help you discover new products or services that you might like. When we work with these companies, your privacy, data integrity, and security remain a priority. Our normal practice is to have contractual limits on the current and future use of your personal information by those companies and only provide the minimum data necessary to accomplish the specific goal (e.g., to provide you with personalized offers) and deliver a better experience and value to you. We also facilitate your right to opt out of this data sharing. When requesting to opt out of this type of data sharing, we’ll need to verify your identity, so we’ll ask you to provide information like your name, address, and account number to match against the information we have in our systems. We’ll never ask for sensitive information such as passwords, Social Security numbers, bank account information, or other personal information. We have this process so we can verify the identity of the consumer making the request to a reasonable degree of certainty as detailed in the CCPA. If we can’t verify your identity, we’ll have to reject your request. Otherwise, we’ll notify you when your request has been completed.

To exercise the right to opt out of sale, click on our Do Not Sell My Personal Information link below, or contact us through one of the methods described in “Contacting Our Privacy Program” section below.

Do Not Sell My Personal Information

CCPA Metrics Report

We’ve prepared a report on the status of CCPA privacy requests for the previous year. This report details the number of requests to know, requests to delete, and requests to opt out of sale that we received, complied with, and denied, as well as the mean number of days within which we responded to each privacy request.

To view the CCPA metrics report, click here.

Contacting Our Privacy Program

Our customer support centers are ready to take your requests. If you have any questions, privacy requests, or complaints about how we collect, use, share, or otherwise handle your personal information, you can reach us by telephone at 1-872-225-2433 or click here to exercise your privacy rights.